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Hasselblad celebrates 75 years at the pinnacle of photography with the ‘4116 collection

Celebrating 75 years at the forefront of photography, Hasselblad is proud to announce the launch of the ‘4116 Collection’, a new range of products and special brand collaborations to mark this anniversary. Since 1941, Hasselblad has been at the forefront of the imaging industry. This year, the ‘4116 Collection’ celebrates the past, while looking forward to the future.

Hasselblad has teamed up with Motorola to revolutionise mobile photography with the ‘Hasselblad True Zoom’ – a 10x optical zoom Moto Mod™ compatible with Moto Z smartphones. The ‘Hasselblad True Zoom’ instantly snaps on to the Moto Z smartphone using magnets. It offers a physical shutter, Xenon flash and zoom, making it easy to capture incredibly detailed images in any environment.

More to Come

At the photokina fair in Cologne in September, Hasselblad will be celebrating the Hasselblad Masters winners as well as extending the 4116 Collection with a special edition camera and an innovative concept study.

The press release in full and in different languages, with high resolution images, can be found in the Hasselblad Press Lounge:

www.hasselblad.com/press/press-releases/hasselblad-celebrates-75-years-at-the-pinnacle-of-photography-with-the-4116-collection

Contact Details:
press@hasselblad.com
ciara@nevillemccarthy.com
joanna@nevillemccarthy.com

Neville McCarthy: +44 (0)20 7940 2900

Kind regards,
Corporate Communication & Public Relations Department

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