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Hotel Café Royal is proud to announce the introduction of ‘Fashion Now’, an in-room wardrobe service and personal shopping experience in partnership with MATCHESFASHION.COM.

Launching in September 2017, and exclusive to residents of Hotel Café Royal, the new ‘Fashion Now’ service was initially created for guests who have had the disservice of lost or delayed luggage to eliminate the immediate need for panic buying. Guests will have access to a selection of key pieces available across three tiered levels – Active, Formal and Evening wear for both men and women, all delivered within 90 minutes once the order has been placed with the hotel concierge.

As part of ‘Fashion Now’, guests staying in the hotel’s suites will be able to request an additional specialised in-suite personal shopping experience. After a telephone consultation with a MATCHESFASHION.COM stylist, a curated wardrobe, chosen from over 450 brands will be delivered to the resident’s room accompanied by an expert stylist to run through the pieces. The perfect solution for those in need of style advice or those who are simply time poor, updating one’s wardrobe can now be done from the comfort of their hotel room. The in-room wardrobe service can also be pre-booked to allow for an array of designer clothing to be waiting in the hotel room ready for when guests check-in.
As a suite guest of Hotel Café Royal, not only will residents have use of their in-room wardrobe service during their stay, they will also have private access to MATCHESFASHION.COM’s flagship store in Marylebone, entitling them to a global team of experts, who will provide a seamless and personalised shopping service in-store.
Francois Xavier Schoeffer, Hotel Manager for Hotel Café Royal, comments, “Travelling can be full of surprises – whether it’s mislaid luggage or simply the desire to try something new. In an era of experiential luxury, we aim to provide an exceptional level of service for our guests and ‘Fashion Now’ offers residents the luxury of a shopping trip without ever having the need to step foot outside the hotel.”
Both synonymous with impeccable style, Hotel Café Royal has chosen MATCHESFASHION.COM as its first retail partner to offer a one-of-a-kind wardrobe service for hotel residents in this leading fashion capital. This unique partnership showcases the hotel’s continued commitment to provide the highest level of luxury service to its guests.

For further information please visit and follow @hotelcaferoyal on Instagram and Twitter and Hotel Café Royal on Facebook.

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