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Nusa Caña: Bringing Back the Legend of Indonesian Island Rum

For centuries, travelers, traders and explorers have been drawn to the Indonesian islands. For millennia, sugar cane has been cultivated here. And, forgotten by history, some of the very first rums served in the punch houses and bordellos, the salons and coffee houses, of 18th-century Europe were Indonesian.

Inspired by ancient days and modern nights, Nusa Caña is a new island rum that’s bringing back the forgotten spirit of those very first adventurers and the rum they discovered.

A smooth, aroma-filled tropical island rum packed with fresh sugar cane and toasted fruit flavours, Nusa Caña is as mellow, approachable and yet adventurous as Bali itself. The “King of the Forest” barong mask on the bottle and visuals inspired by the late Bali artist Arie Smit pay tribute to the island of the gods.

Created by four guys who share a passion for Bali, great bars and outstanding drinks, Nusa Caña is a unique rum. Launching in July, it’s already on sale in some of the island’s most iconic haunts: from Potatohead to Baker Street Social, from KuDeTa to Night Rooster.

Crafted on Java, the original home of Indonesian rum, the heart of Nusa Caña is a rich Indonesian sugar cane spirit. To create it, Javanese sugar cane molasses are slowly fermented with pure, forest-filtered water and red rice cake. The resulting liquid is distilled in antique Chinese pot stills then matured in Javanese teak casks, before being blended for today’s tastes.

Smooth, approachable and friendly, Nusa Caña is best served often, and best enjoyed with friends. Sip on the rocks with star anise and a lemon twist, or mix up a Fair Head, with lime and ginger beer. Home bartender? Shake up a sparkling, tropical Funny Break Fizz or the rich and complex Rum Ñ Roots, with beetroot and so much more.

Download images here; to try a bottle, or for more information, please contact marc@nusacana.com. www.nusacana.com, facebook and instagram

Background Information

About Rum in Indonesia
All rums are distilled from sugar cane, a species of grass that has been cultivated in Indonesia for at least 8,000 years. The first Indonesian rums were exported during the early years of the Dutch colonial occupation, and rapidly swept the globe.

Nusa Caña Tropical island rum brings back these forgotten spirits yet updates them for the modern era, with a rich, sweet, accessible flavour that’s as good on the rocks as it’s great in Mojitos.

Signature Serves
Like a true local, Nusa Caña blends in effortlessly without ever hiding its true character.
Rocks: Nusa Caña • hint of spice • lemon
Funny Break Fizz: Nusa Caña • passionfruit • mango • pineapple • lime • fizzy wine
Fair Head: Nusa Caña • ginger beer • lime
Rum Ñ Roots: Nusa Caña • beetroot • honey reduction • bitters • elixir

About the Team
With over 100 years combined experience in the global drinks industry, the team behind Nusa Caña comprises drinks industry mavens Andy Gaunt, Joe Milner and Marc Rodrigues, Asia-Pacific bartending legend Sam Jeveons and Bali-based Dre Masso.

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