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There is no stopping PAULINA KATARINA who have established their brand as one of Indonesia’s top fashion brands. After being selected as one of the finalists of the Most Innovative Fashion brands at the Cleo Fashion Awards in 2015, they followed it with highly acclaimed runway shows at Jakarta Fashion Week in the last two years.

PAULINA KATARINA marked the new year with their first brick-and-mortar boutique opening in their island home of Bali. Seminyak; known as Bali’s trendiest and most fashionable areas was chosen as their first location. Nestled among a cluster of other shops, restaurants/cafes, bars, hotels and spas. The boutique is located right in the heart of Seminyak at Jalan Kayu Jati, opposite Motel Mexicola.


The new boutique was designed with the idea of creating a modern and clean space with a polished décor for an elegant edge. It features striking gold modern chandeliers, gold fixtures, and a marble counter table set against white-framed mirrors along the walls. The team behind PAULINA KATARINA hopes that their new boutique can reflect the brand’s aesthetics that their customers can experience.

You can find PAULINA KATARINA ready-to-wear collections as well as their premium resort-wear PAULINA KATARINA WANDERLUST collection in their Seminyak Boutique. It is the perfect boutique for those seeking styles that are eclectic and chic yet feminine with a sophisticated undertone. The resort-wear collection combines designs that are versatile with effortlessly elegant appeal. They offer various styles that are ideal for the humid climate, perfect for wandering around the island or for beach club hangs.  You will also find dresses and jumpsuits that take you from the office straight to the bar. A selection of cocktail and evening dresses are also available in store suitable for a night out or a special event.


PAULINA KATARINA’s online shop is also integrated with their Seminyak Boutique, allowing customers to have the options of shopping online with in-store pick up, or to shop in-store and get their orders delivered within the island, around Indonesia or internationally. To ensure the perfect fit, PAULINA KATARINA also offers alteration services to cater to their customers’ needs. To keep it exciting, new styles, colors and stock drop regularly.

If you are ever looking for a gift for your sister, mother or girlfriends you can choose to have it complimentary wrapped in our signature packaging and include a card on which we can hand write your personal message. Unsure what to get them? Purchase a gift voucher which can be redeemed in store or online.




Based in the island of Bali, PAULINA KATARINA is a collaboration of two sisters Surya Paulina and Ratna Katarina. PAULINA KATARINA designs are eclectic, feminine with a sophisticated undertone featuring an array of silhouettes. It moves from chic easy wear to classic timeless pieces.

The PAULINA KATARINA girl has a bold yet playful approach to style while remaining forever chic. PAULINA KATARINA has transformed into a respectable fashion label now available in Indonesia, Singapore and Vietnam as well as online.


Introducing Paulina Katarina Wanderlust – a premium resort wear line. The essence of PAULINA KATARINA WANDERLUST is vacation chic, combining designs that are versatile with effortlessly elegant appeal. Founded by sisters Surya Paulina and Ratna Katarina, who grew up in Bali, Indonesia. The label is inspired by the laidback sophistication of their island home and their travels around the world.

PAULINA KATARINA WANDERLUST is made for the early risers and sunset catchers. Her life is a beautiful dream, travelling from one exotic destination to another and her wardrobe reflects a true, living embodiment of her lifestyle. She is independent, fearless and sophisticated. She exudes confidence and her energy is contagious. She designs a life she loves.

Every season a different exotic location sets the theme to each of PAULINA KATARINA WANDERLUST collections. The inspiration behind their SS’17 “Amalfi Dreams” debut collection is the picturesque Amalfi Coast. Where days are spent admiring the breathtaking views of rainbow cliff-side houses scattered amongst the mountainside. Relaxing by its pebbled beaches under the colorful umbrellas. Wandering through the narrow and bougainvillea lined alleyways discovering beautiful local shops and cafes.

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Instagram: @paulinakatarina
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