Hyatt Hotels Corporation has introduced a new global campaign for Alila Hotels, titled A World Awaits. This marks the brand’s first major campaign in five years and celebrates the debut of Alila Moments, a curated collection of immersive experiences that blend culture, community, nature, creativity, and wellness.
The campaign highlights how travel is not only about discovering the world but also about connecting with oneself. Through striking imagery and meaningful experiences, Alila invites travelers to embrace each destination with presence and mindfulness, encouraging both outward exploration and inward reflection.
Alila Moments are designed to connect travelers with local traditions and natural beauty in memorable ways. From sacred cleansing rituals in Bali to artisanal journeys in Rajasthan, coconut-inspired experiences in the Maldives, and frankincense ceremonies in Oman, each activity offers a deeper sense of place and lasting impact.
With 18 distinctive destinations worldwide—including Indonesia, Maldives, Oman, India, China, Malaysia, and California—Alila continues to blend luxury with cultural authenticity. Upcoming openings include Alila Dong’ao Island Zhuhai and Alila Mayakoba, further expanding the brand’s presence while staying true to its ethos of discovery, serenity, and sustainability.
