Bali is poised to take center stage in the global wellness and beauty movement with the launch of the inaugural Bali Wellness and Beauty Expo 2025. Set in the heart of Sanur’s Health Special Economic Zone, this three-day celebration invites the world to experience the harmony of innovation and tradition. With participation from over 70 companies—spanning from Indonesia to South Korea, Japan, and China—the event reflects a growing collective desire to redefine beauty through health, sustainability, and culture.
Held from June 27–29, 2025, the Expo embraces the theme “Grow-well in Bali: Where Wellness Becomes Beauty,” encouraging dialogue and connection between professionals, visionaries, and everyday enthusiasts. Its carefully curated programs include talk shows, workshops, and interactive sessions that explore themes such as integrative health, sustainable tourism, and the rich interplay between inner well-being and outer beauty. The presence of respected thought leaders—like fitness icon Ade Rai and cultural advocates such as Ibu Putri Suastini Koster—adds depth and resonance to each discussion.
Beyond the conversations, the Expo fosters collaboration through unique initiatives such as the Collaboration Zone, tailored to support MSMEs and spark new business synergies. Cultural showcases—featuring Balinese performances, fashion shows, and student art from ISI Bali—add color and meaning, reflecting the island’s enduring spirit and artistic soul. Every element, from eco-conscious booth designs to digital integration, aligns with a vision of mindful progress and environmental stewardship.
Supported by institutions such as the Indonesian Ministry of Tourism and international partners from Tokyo to Seoul, the BWB Expo 2025 stands as more than just an event—it is a movement. A movement inviting the world to explore Bali not only as a destination, but as a source of healing, beauty, and forward-thinking inspiration. With each encounter, it plants seeds of transformation—locally grounded, globally embraced.
