Saudi Arabia continues to grow as a global destination, and 2026 reflects this progress through a strong calendar of international events. From culture and entertainment to sports and art, the Kingdom is welcoming visitors throughout the year. With key hubs in Jeddah and Riyadh, access to these experiences is becoming easier and more connected.
Flagship events return with a balance of heritage and modern creativity. Diriyah Season highlights history, cuisine, and live performances at the UNESCO-listed At-Turaif site. Riyadh Season brings large-scale entertainment, global concerts, and international sporting events. New attractions, such as the BLVD Flowers zone, add a fresh visual experience where nature, art, and aviation meet.
Art and culture take center stage in 2026. The Diriyah Contemporary Art Biennale in the JAX District features international artists exploring movement and cultural exchange. Noor Riyadh also returns, transforming the city into an open-air gallery through large light installations and immersive public artworks.
Beyond events, Saudi Arabia continues to shape its identity as a premium and future-focused destination. Luxury tourism at the Red Sea and sustainability efforts, including the use of Sustainable Aviation Fuel, reflect a long-term vision. Together, these developments highlight the Kingdom’s journey toward cultural openness, responsible travel, and global engagement.
