Sister act! Gigi and Bella Hadid join star-studded Balmain campaign

Sister act! Gigi and Bella Hadid join star-studded Balmain campaign – which also features Kendall and Kylie Jenner and Joan Smalls and her sister Erika.

Balmain’s latest campaign is a stunning sister act, with Gigi and Bella Hadid, Kendall and Kylie Jenner, and Joan and Erika Smalls starring in its high-fashion ads.

The brand debuted the beautifully shot images on Instagram today, posting three differently-cropped frames from each of the three duos’ shoots.

The design house’s creative director, Olivier Rousteing, said the campaign – which will debut in Vogue’s August issue – is a ‘celebration of the unique and unconditional love of siblings’.

Working it: Kendall and Kylie Jenner also posed in glitzy outfits for the high-fashion brand



All in the family: Joan (front) and Erika Smalls (back) also star in the campaign, which was revealed today on Instagram


The Hadid girls show off some swinging fringe, too, as a red dress-clad Bella, 18, applies lipstick to Gigi, 20, who is seen rocking an embellished top and striped skirt. And Joan, 27, and her sister Erika wear shorter black-and-gold dresses over tights, with Joan longing in a furry black jacket.

The women all sport dramatic smokey eye make-up and super-shiny straightened locks. Joan – who has also shot campaigns for Calvin Klein and H&M and walked the runway for Versace and Givenchy – posted on Instagram to voice her excitement about the gorgeous photos.

‘This is epic,’ she wrote, adding: ‘I have goosebumps, this is so beautiful. ‘Kendall also chimed in, pointing out the way she is posed with Kylie and joking that this is what she does ‘when sis don’t do as I say’.




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