Sustaining its movement, The Apurva Kempinski Bali celebrates Indonesia as one powerful nation
Following the great success of the 2023 Powerful Indonesia campaign, The Apurva Kempinski Bali is excited to continue with the Powerful Indonesia: Bhinneka Tunggal Ika campaign in 2024. A year-long program has been designed to celebrate the Indonesian way of life, focusing on inner wisdom, equal opportunities, unity in diversity, a common vision for the future, and fostering a resilient spirit for generations to come.
On the evening of 1 February 2024, The Apurva Kempinski Bali celebrated its 5th anniversary with the launch of its 2024 campaign. The stage was set for awe-inspiring performances, including the premiere of ‘Powerful Indonesia: Bhinneka Tunggal Ika’ short movie and a dance performance illustrating Indonesia’s unity in diversity.
In a display of inclusivity, the celebration featured several talented artists with special needs, including hard-of-hearing dancers. The grand finale saw the enchanting performance of Putri Ariani, whose angelic voice captivated everyone in the Pendopo Lobby. Putri Ariani, a formidable young Indonesian singer, overcomes challenges with her musical prowess, earning recognition alongside globally acclaimed musicians. With her embodiment of empowerment, inclusivity, equal opportunity, and a resilient spirit, Putri Ariani stands as the ideal representative of the essence of ‘Powerful Indonesia: Bhinneka Tunggal Ika.’
During 2023, the resort explored Indonesia’s distinctive culture, cuisine, biodiversity, art, and sustainability through various programs. In 2024, the commitment to preserving this legacy persists with ongoing impactful collaborations. These collaborations aim to unite Indonesia’s diversity under the cohesive banner of the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign. Carefully crafted programs will be unveiled quarterly, focusing on themes like sustainability, craftsmanship, and equality.
Sustainability has been part of the resort’s Brand Strategy Roadmap since the onset of its opening. It will continue to be at the core of its coming five years’ strategies and operations, reflecting on the resort’s four pillars of sustainability. Firstly, in an effort to preserve the culture, the resort continues to highlight the uniqueness of Indonesia’s seven main regions through various offerings, including in-room amenities, dining, wellness, arts and crafts, traditional games, and resort activities.
Subsequently, to encourage local empowerment, the resort nurtures a deeper engagement with the local communities while favouring their local produce and cultivating the hospitality industry’s next-generation talents through a series of enriching programmes. In the commitment to protect the environment, the resort focuses on decarbonisation efforts and preserving Indonesia’s biodiversity, amongst other initiatives such as initiating Free-Range Chicken Farming in addition to its Sustainable Agriculture programme.
Ultimately, the implemented initiatives will lead to The Apurva Kempinski being perceived as a valuable business that substantially contributes to the local economy while complying with the industry’s standards on an international level to solidify its stance on sustainable practices.
Moreover, the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ initiative continues to embrace the rich legacy of artistry woven into every craft. Collaborations with influential figures remain a crucial aspect of celebrating the timeless essence and innovative spirit of Indonesian art. This year’s spotlight is on showcasing time-honored traditions passed down through generations, juxtaposed with contemporary expressions in dance, music, fashion, visual art, installations, literature, and photography.
Finally, the commitment to inclusivity and equal opportunity extends to fostering an environment where everyone feels welcomed and respected. The resort shares the stage with inspiring talents who would mesmerise the guests and the public with their unique abilities and perspectives showcased through a series of programmes as part of the ‘Powerful Indonesia: Bhinneka Tunggal Ika’ campaign.
“This year marks a significant milestone for The Apurva Kempinski Bali as it celebrates its successful 5 years of welcoming guests to a beachfront sanctuary with unique guest experiences that highlight Indonesia. As we are entering the next phase of growth, we are genuinely excited to continue the celebration of Indonesia, paying tribute to the powerful nation that holds strong as one regardless of their differences.” – said Vincent Guironnet, the General Manager of The Apurva Kempinski Bali.
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